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WordStream is a Keyword Management Solution, providing search marketers with integrated keyword tools for discovering, researching, analyzing, organizing, prioritizing and acting on keyword data within their PPC and SEO campaigns. The software offers keyword research and organization solutions that will help you to: Discover which keywords will generate the largest number of leads and sales for your business. Quickly and effectively create high Quality Score, conversion friendly keyword groupings. Better and more efficiently manage your keyword list and help you to prioritize activity so that you can spend less time getting better results.